About the Client
Wrap is a Digital Marketing platform allowing brands to distribute content in a different and cool way that’s 100% mobile-focused, called “wraps”. Brands using Wrap’s platform can create, design, manage and distribute their content directly from an online too generating impactful communications.
The Challenge
After a few years of technical “paralysis” and losing almost its entire Engineer team, Wrap needed to re-launch their platform, renew it and add new features clients had been demanding for.
The Solution
Digital Beings provided the expertise to achieve the goal, with back-end and front-end developers (PHP and React), so as experts in Amazon Web Services, QA and UI/UX Web Designers and Project Management, with excellent abilities of communication and experience in the field.
Key Achievements
- The team collaborated with Wrap’s Head of Engineering to gain a full understanding of the existing tech architecture composed of several parts.
- Following an Agile methodology, the team was able to take ownership of the “stand-by” backlog and deliver features clients had been demanding for a long time.
- Creation of customized campaigns for large brands like Halls and British Telecom under a challenging time to market.
- Technical leadership and consultancy for improving the platform overall from the creation of the digital pieces all the way to the distribution mechanisms.
Technologies
